From the maybelline website: Say goodbye to basic lip balm and rediscover the lips you were born to have! - Lips are instantly moisturised for up to 8 hours. - Contains active care ingredients, such as shea butter and centella. - Vitamin Complex delivering powerful anti-oxidants. - SPF 20 for protection against harmful UV rays. - After 4 weeks lips are deeply repaired, completely reborn. Guaranteed. Image from left to right: menthol, anti-oxidant berry, energizing orange, mango pie, smoothing cherry and protecting berry (Limited Edition) First off the obvious how cute is the packaging? The colours are soooo cute and pretty. Love it!!!!! I really like the baby lips, it's moisturising, goes on really smooth and looks glossy when you apply it. They smell okay (the menthol one smells like vicks) and I find them to be longer lasting than normal lip balms given your not eating or drinking (they last for about 1-2 hours). The menthol flavour has that tingling feeling